Comune di Mercatello sul Metauro
Local Tourism Board
This small-town Italian tourism board was looking to attract visitors to their charming & authentic locale, voted one of the most beautiful villages in Italy.
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Concept development, devising an overarching strategy for content, formats and promotion.
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Creation of still photography from video shoot, for use in organic (long-term) and paid social media
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Creative direction, scripting and production of a series of videos in collaboration with Filippo Carbonari.
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Advertising strategy and implementation, on Facebook and Instagram, expanding the reach of content, creating awareness and attracting new followers.
In collaboration with videographer Filippo Carbonari, we conceptualized, produced and filmed a series of short films promoting the town of Mercatello sul Metauro in the Marche region of Italy for the town’s social media channels. We also created photography around the campaign for use year-round.
We created and implemented an organic and paid social media advertising strategy to amplify the reach of the videos to a wider audience in Italy and internationally to encourage visitation to the town.
The videos received 130,200 views, the successful campaign reaching an audience of 262,300 people with 14,623 engagements and over 500 shares.
Videos
Creative Direction, Writing, Production, Videography & Editing