Channel Audit

A personalized strategic assessment of your online communication channels, from an outsider looking in.

For freelancers, creatives and business owners who have already built something, but know their online communication channels could be working better.

When you're inside your own business every day, it's incredibly hard to see your communications clearly, objectively.

I’ll act as your expert advisor, stepping into the shoes of your ideal client, looking at your channels with fresh eyes.

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I’ll comb your communications in detail – from your website, to your socials, to your newsletter or Substack – uncovering what’s clear and resonating, what’s not working and what might be costing you opportunities.

I'll be looking at your positioning and whether what you do is coming across, whether your offers are clear and compelling, and whether your calls to action are actually calling people into action.

I’ll provide my detailed feedback and recommendations with specific and straightforward changes to be made in a written document.

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Drawing on over 15 years working across branding, design, marketing and content strategy, I’ll help you identify the small shifts to make across your channels to make big differences.

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How It Works

  • I’ll send you a form to fill out naming and describing all your online channels, your business and marketing goals, ideal clients and any hesitations you might already have about your channels. The more detailed you can be the better!

  • Over a week, I’ll burrow down into all your channels and analyze what I see page-by-page, post-by-post, from the point of view of your ideal client coming across your channels for the first time.

  • I’ll deliver my detailed written assessment of your channels to your inbox within a week of receiving your form, shining a light on all the big and small changes you can implement to make sure your channels are working for you.

  • For the seven days following the delivery of my audit, we can email back and forth as much as you like in order to clarify any points or to answer any questions you might have about implementing the changes.

Investment: 350 euros

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