Chris McKnoulty

Business Coach

We created a new brand and online presence to market Chris’ business coaching consultancy to his dream clients.

Workshop and development of detailed brand strategy document.
Development and design of bespoke concept and logo, and selection of colour and font combinations.
Creation of portrait photography for website and social media.
Design and development of bespoke website for desktop and mobile using Squarespace platform incorporating scheduling tools.
Writing for website adopting newly created brand strategy, talking directly to target audience, using unique service offering messaging.
Development of strategy designed to communicate new brand messaging, as well as graphic templates, to increase engagement and attract new followers on Instagram.

We led the creation of Chris’s brand from the ground up, from the overarching strategy and visual brand, to a new website and Instagram content.

While Chris, a proven entrepreneur and consultant, was already mentoring business owner clients, he had no channels to communicate or market his services apart from word of mouth and his own network.

We worked extensively with him to solidify his direction and nail down what it really was that he was providing to his existing clients in order to bring in new ones.

The brand we ended up creating is a reflection of Chris’ energy and the energy of the business: approachable, positive and engaging, yet professional, working with someone who’s really, really good at business.