About
We’re The Light Studio, a branding and communications agency helping businesses and freelancers connect to their unique essence and express it authentically through powerful online platforms, content and storytelling.
Since 2013, we’ve been working with conscious businesses — creative freelancers, sustainable travel providers, ethical fashion brands, retreats, spiritual teachers, yoga studios, coaches and tourism organisations – to create their online channels and content through brand marketing strategy, graphic design, copywriting, photography and website creation.
We also offer 1:1 guidance helping DIY creatives strategize, plan and produce their own online channels and content.
Our focus on deep diving into a brand’s meaning allows us to channel the unique essence of the business, acting as guides and creative translators of the vision you see.
Our clients go from unclear, uninspired and overwhelmed to charting a path forward in their business that offers them independence and freedom, expressing their true gifts in the world.
Who We Are
Since 2013, two sisters originally from Australia, have run The Light Studio from opposite corners of the globe, Marche, Italy and Melbourne, Australia, with clients all over the world.
Katie McKnoulty
Strategy, Copywriting & Photography
Katie is a brand strategist, writer and photographer, and the creator of award-winning travel blog, The Travelling Light.
Her work has been published in BBC Travel, Lonely Planet, Vogue Italia, Harper’s Bazaar, Conde-Nast Traveler, New York Magazine and more.
With a Bachelor of Business/Arts, Katie has worked in marketing roles for tourism boards and travel companies, and has worked for creative agencies in Paris and New York producing brand and content strategies as well as copywriting for their clients.
In 2013, with her first freelance client, Katie started working online for herself, living as a digital nomad all over the world. She settled in Paris for a few years before setting up home in a small town in Marche, Italy. She works remotely abroad for a few months every year.
Bringing together her expertise as a brand marketing professional with her background as a writer and photographer using her own authentic voice, Katie’s approach is rooted in the power of connecting with and using your own unique essence as well as the importance of storytelling to reach people.
Louise McKnoulty
Creative Direction & Graphic Design
Louise is a creative director, graphic designer and multi-disciplinary artist based in Melbourne, Australia. Holding a Bachelor of Design majoring in graphic design, visual art and interior design, she has worked across a wide range of creative disciplines, as a music artist and for design clients since 2015.
Utilising a highly inter-disciplinary approach to creation, her broad skill set and experience across many creative disciplines enables Louise to fluidly morph, adapt and hold the comprehensive perspective required to ensure cohesion and harmony across an overarching project.
Louise has worked with a wide range of clients from recording artists to therapists and spiritual teachers as well as institutions like the University of Melbourne. Her work has been featured in Australian media Triple J, Broader Lines, Verve, FBI radio, Tone Deaf and more.
Through the amalgamation of her own artistic practice and client work Louise has developed an innate ability to unearth the creative essence of a client and their project and nurture it through all stages of development, bringing it to life.
Interested in working with us? View our Portfolio or learn about our Services & 1:1 Guidance.